Custom-fit denim engineered from your smartphone camera. No measuring tape. No guessing. Just jeans that fit like they were made for you — because they were.
The average person only has 5 pairs of jeans in a store that truly fit, that too for the avrage person, before finding one that fits and most still compromise. Waist too loose, hips too tight, inseam too long. Off-the-shelf sizing hasn't meaningfully changed in decades, yet no two bodies are alike. We built photoFit to fix that, once and for all.
A "32 waist" means something different at every brand. photoFit works from your actual measurements — not a chart.
Billions of dollars of denim is returned every year due to poor fit. We eliminate returns by getting it right the first time.
Bespoke tailoring costs hundreds and requires in-person appointments. We bring that precision to your phone, at a fraction of the price.
Our proprietary AI extracts over 30 precise body measurements from a short photo sequence taken with any smartphone. No special equipment, no visit to a tailor.
Stand naturally and follow the simple in-app prompts. Front, side, and back — takes about 60 seconds. Any smartphone camera will do.
Our computer vision model maps over 30 measurement points across your body — inseam, seat, thigh, rise, waist — with millimeter-level accuracy. Your photos are permanently deleted within 24 hours.
Pick your cut, wash, and finish from our curated collection. Every detail — from the taper of the leg to the height of the rise — is calibrated to your exact measurements.
Your jeans are cut and sewn to order and shipped directly to you. No fitting room. No returns. Just the best-fitting pair of denim you've ever owned.
We know submitting photos is an act of trust. That's why we built privacy into the core of our product, not as an afterthought. Your images are processed and permanently deleted within 24 hours — only the resulting measurements are ever retained, and they're yours to delete at any time.
photoFit was founded by a small team of engineers who have spent way too long standing in changing rooms trying to find sizes that just fit. We believe that precision fit shouldn't be a luxury reserved for those who can afford a private tailor.
Our technology draws on advances in computer vision and 3D body modeling to do something that used to require a trained professional: understand the shape of your body well enough to build clothing around it.
We started with denim because it's the hardest category to get right and the one people care about most. If we can solve fit for jeans, we can solve it for everything.
photoFit is based in US and currently in pre-launch. We're assembling a founding group of early adopters who want to be part of what comes next.
We measure in millimeters, not generic size bands. Every pair we produce is unique.
Your body data is yours. We process it, use it to make your jeans, and delete it. Full stop.
We use premium selvedge and stretch denim. These aren't fast fashion — they're made to be the last pair you need to buy for a long time.
Our AI has been able to extract measurements within half to 3/4 of an inch accuracy across a wide range of body types. We have worked with tailors to make sure the measurments are accurate to what is needed, as what you measure as and what you are is diffrent. We continue to improve accuracy with every batch we produce.
Any smartphone made in the last five years will work. You don't need a special camera or any additional hardware — just your phone and a well-lit room.
Yes. Photos are encrypted during upload and transmission, processed by our AI system to extract measurement coordinates, and then permanently deleted within 24 hours. We retain only the numerical measurements required to fulfill your order and to refer back to in the future
We're finalizing our production timeline, with the current state of the world we are estimated a maximum of 12 weeks and unsure pricing. Early access members will be the first to know lead times and pricing. Our goal is production-to-door in under two to four weeks.
We stand behind our fit. If something isn't right, we'll work with you to understand why and make it right.Weather that means covering your potentail alteration costs or fixing it with your next order.
Pricing will be announced at launch. Early access members will receive priority pricing. Our aim is to make precision fit accessible not a premium only some people can afford.
Absolutely. You have the right to request deletion of all personal data associated with your account at any time by emailing privacy@photofit.click.
We're opening early access to a founding group of customers who want to be part of building something new. Join the waitlist and you'll be among the first to try photoFit — and the first to hear about launch pricing.
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